The objectives of potential assessment are mainly based on the punctual identification, development and retention of talents or future high potentials. Potential analysis´ are used to identify talents, who cannot be identified by school or college grades but for example in terms of social competence, flexibility or emotional behavior. Using potential assessment, companies intend to achieve the optimal fit of individual – job and organization. This means, an employee has to fit his job and purpose, and the company and its corporate culture.

The results of the assessment can be used as basic to manage the talent management program:

1. identification of “high-potentials”
2. objective overview of the strengths and development areas of the employees
3. basis for decision-making on career paths and future staffing
4. specific, effective and cost-conscious HR development planning 
5. structured feedback regarding the individual competency profile 
6. benchmarks and “competitive analyses” referring to the company-specific potential situation